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News from the CDAB


May 20, 2021


May 20, 2021 - BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, is now the official preferred distributor of athletic uniforms, merchandise, equipment and apparel for the Ohio High School Athletic Association (OHSAA).  A pillar in a larger Varsity Brands partnership including sister companies Varsity Spirit, the global leader in cheer, dance, and band, as well as Herff Jones, the leading provider of graduation, achievement, and yearbook products, BSN SPORTS will serve as the preferred partner for OHSAA member schools and their communities. OHSAA members will benefit from exclusive agreement pricing, access to customizable product designs through BSN SPORTS’ Team Art Locker and online fanwear Sideline Stores, and yearly purchase rebates as BSN SPORTS partners.  


The partnership, which extends into 2025, provides OHSAA members with comprehensive support for all sport, spirit, and achievement needs. As an initial partnership offering, all OHSAA members will receive a free custom branded floor mat through BSN SPORTS’ extensive Campus Branding product line by simply scheduling a call with their local BSN SPORTS Sales Professional. The offer, which stands through the month of June, can be redeemed on the OHSAA Partnership Portal: https://www.bsnsports.com/ib/ohsaa


“Our team is excited and honored to partner with OHSAA through this exclusive partnership, which provides coaches, administrators, and families with exclusive access to Varsity Brands resources, including our team of industry and sport-specific experts,” said BSN SPORTS Vice President Rob Held. “Through the strong long-standing relationships that we’ve developed with premier brands, partners like OHSAA along their member base will benefit from the access, selection and preferred pricing that BSN SPORTS brings to the table. With over 1100 sales professionals – over 90 of which reside in Ohio – servicing their local communities nationwide, we are committed to developing similar partnerships that bring valuable resources and quality service to coaches, athletes and their families on and off the field.”

“Our partnership with BSN SPORTS speaks to our alike missions of enriching and elevating the student experience, while providing the tools and resources for coaches to make a lasting impact on the  lives of our next generation of high school athletes,” said Doug Ute, OHSAA Executive Director. “This partnership directly advances these goals by ensuring high school students across Ohio are equipped with best-in-class products from a well-resourced, dynamic and committed partner like Varsity Brands.”

If you would like more information regarding this partnership opportunities with BSN SPORTS, please contact BSN SPORTS Vice President of Sales, Ben Connery at [email protected].


Dallas-based BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS’ more than 3,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit www.bsnsports.com.


About Varsity Brands

With a mission to inspire achievement and create memorable experiences for young people, Varsity Brands elevates the student experience, promotes participation and celebrates achievement through three unique but interrelated businesses: BSN SPORTS; Varsity Spirit; and Herff Jones. Together, these businesses promote personal, school and community pride through their customizable products and programs to elementary and middle schools, high schools, and colleges and universities, as well as church organizations, professional and collegiate sports teams and corporations. Through its 9,000 dedicated employees and independent representatives, Varsity Brands reaches its individual and institutional customers each year via e-commerce sites, catalogs, telesales, and direct sales channels.


About the Ohio High School Athletics Association

The OHSAA is a non-profit organization that serves its members schools and enriches interscholastic opportunities for students through the regulation, supervision and administration of interscholastic athletic competition among its member schools to the end that the interscholastic program be an integral factor in the total educational program of the schools.

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